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Character represents integrity, accountability, and respect on and off the court.
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It’s about how players carry themselves when no one is watching. Being dependable teammates, showing sportsmanship, and making decisions that reflect discipline and values.
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Strong character builds trust with coaches, teammates, and scouts, laying the foundation for long-term success.
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Effort is the daily commitment to give your best. Whether in practice, games, or personal development.
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It’s about consistency, resilience, and pushing through challenges with energy and focus.
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True effort is controllable: players can’t always control talent or outcomes, but they can control how hard they work every day.
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Opportunity is the reward that comes from combining character and effort.
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It represents the doors that open: College offers, professional chances, and personal growth when athletes consistently demonstrate both.
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Opportunity isn’t given; it’s earned through preparation, persistence, and living out the “CEO” mindset.
Get the full court experience with New Balance’s collection of basketball apparel and footwear for men, women, and kids. Whether you’re looking for off-court comfort that emphasizes your unique style, or on-court performance with game-changing shoes and clothing, New Balance offers a selection of basketball gear for every player’s needs.
With New Balance’s selection of basketball shoes, you can put performance first without compromising on style. FuelCell midsole technology delivers a high-rebound, propulsive feel and Kinetic Stitch upper provides flexible support for every movement on the court from driving forward, to cross-cutting, to jumping. Each shoe is designed for speed and agility with every player in mind, providing versatility to perform whether you’re a pro or beginner, playing for titles or playing for bragging rights.
Your on-court performance speaks for itself—but your off-court game also makes a statement. Explore a selection of sneakers, tees, hoodies, pants, shorts, and more to take you from the game, to the locker room, to everyday
